The proper use of charts and graphs

Seth Godin wrote a very useful article, “The three laws of great graphs” on his blog today. Read it. And put a copy of this in the folder of materials for your next presentation. Keep it handy. Heeding Seth’s advice will payoff.

And that’s exactly what you want when you insert a chart or a graphic in your PowerPoint slide – a big payoff! Nothing less.

And… certainly nothing else. As Seth correctly points out – a PowerPoint slide, shown in a dark ballroom to 1,000 people, is not the time to point out nuances.

You want your audience to say (to themselves) “Aha! Now I see it. Now I get it. This really is a big problem!”

A picture is worth a thousand words – if used effectively. Let your graphic speak for itself. Let your audience see the big picture – for themselves!

A poor choice of graphs is like a bad joke. If you have to explain it … Better not to use it.

News! My new DVD, “The 50 Best Tips for PowerPoint 2007” is available for purchase. Visit my online store for details.

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