Statistics Do Not Tell Complete Story

Recently, I was asked to contribute an article on persuasion to another blog. It is a text article. And, I like the way that it turned out.

Here, is a video presentation of that article. Increasingly, I am inclined to contribute video blogs – in addition to traditional text blogging. Both forms of blogging are attractive and each attracts its own audience.

I am interested in hearing your thoughts on both: the topic of video vs. text blogging and on the content of this blog on persuasion.

Here are the Words per Minute Statistics for this article.

  • @475 words.
  • Length is 3:27 minutes
  • WPM Count = 136 – This is slower than my “normal” WPM count of 160.

How to Become an Excellent Public Speaker

I received a link to the Business Week Online Small Business web page in my email this morning – I subscribe to both the magazine and the email newsletters.  The headline that caught my eye was “How Cisco’s CEO Works the Crowd.”  The story was written by Carmine Gallo who has extensively analyzed what makes Cisco CEO John Chambers such an effective communicator in his book “10 Simple Secrets of the World’s Greatest Business Communicators.”

If you are serious about improving your business communications skills, buy the book.  If you don’t have the time – or want a quick course in effective communications, ready today’s article from Business Week Online Small Business.

John Chambers is by any measurement one of the Top 5 Business communicators alive today.  Take any opportunity you can get to see him “in action.” – not just on stage.  Watch – and tape – him when he is giving a press conference, speaking to analysts, etc.  Study what makes him so effective.  Doing so will help  you to improve your communications skills immediately.

Use these points from today’s article in Business Week Online to guide your study of John Chambers:

1) Sell the benefit

2) Tell stories

3) Make preparation a part of your routine

4) Use confident body language

5) Overcome personal challenges

I believe that we teach by example.  By that precept, John Chambers is an excellent teacher.  And Carmine Gallo has done an excellent job in identifying the concepts that John Chambers teaches us – to be more effective business communicators.

Fear of Public Speaking

“We want you to give a little talk at next month’s meeting…”  Those words are enough to send most people into a state of panic.  Would you offer to speak or would you flee?  Do you have a fear of speaking in public?  Have you ever considered that this fear – and your lack of skill in public speaking – is hindering your career? 

It is and it does.  To succeed in business you must be able to effectively communicate your message.  It is not just the words that you say that matter.  You also must use a tone of voice that matches your words if you want your audience to believe you and to be receptive to your message.

Here is a little exercise that I use when I coach clients on improving their presentations.  It is especially effective in helping to overcome the fear of speaking in public:

1) Tell a story – any story.  Something that you heard or saw today.  Something that you read – but don’t read the story.  Rephrase the story using your own words.

2) You can start this exercise alone – but speak it out loud!  You might feel silly at first, but find a quiet place and just start telling the story.  Stand when you speak and look at your surroundings as you tell the story – this is one audience that will not laugh at you nor fall asleep!

3) As you gain confidence, ask a close friend to listen to you as you tell your story – you don’t have to tell them that you are practicing for a speech.

4) Children’s bedtime stories are great sources to use for your practice.  Notice how your tone of voice changes during the story!  Notice how you naturally speed up and slow down as the story evolves.  Notice how – in this case – you achieve the desired effect: your audience does fall asleep!

Audiences will remember a story. They will most likely forget the facts and figures from your presentation. But they will remember a personal story – especially if it is told well. Start collecting stories – and always find an opportunity to tell people that story – you are practicing and building your skill set.

The best public speakers are the best story tellers.  Notice how they skillfully incorporate stories in their presentations.  Learn how to communicate – tell your story!