The Formula for Success

“The successful person is the individual who forms the habit of doing what the failing person doesn't like to do.”

– Donald Riggs

It has been said that there are no new ideas.  And to a great extent, I believe this.  For the most part, I simply discover someone else's idea and find a way to adapt it to fit my situation.  This could be an idea for a speech or a presentation – or even a topic on which to post to my blog.

Actually, getting the idea is the easy part.  It is the execution of that idea that trips most people and companies up.  And developing the habit of successfully implementing and executing these ideas is the secret to success.

Because, as the quotation from Donald Riggs points out, most people just do not like to complete all of the details that will lead to the successful implementation of a promotion, sales campaign, training program, etc.

I am reminded of this admonition to “… form the habit of doing what the failing person doesn't like to do,” because I have just returned from two full weeks of meetings.  I head lots of great ideas;  I met many interesting people; I had several meetings which could lead to future business for me.

But… unless I work hard at developing the habit  of “following up” on these ideas and initiatives, why should I have even bothered to attend the meeting in the first place?

Following-up and following-through are very difficult tasks for most of us to accomplish.  It is one thing to attend a seminar and become excited about a new idea; and quite another thing to actually work on implementing that idea in your business – it is all of those nasty details that need to be attended to.

Likewise, it is fun to be introduced to some new people at an industry gathering.  It is easy to exchange business cards and say, “let's get together soon to talk,” but… what happens next?  If you are like most people, those business cards just sit in a pile gathering dust – piles of good intentions gone for naught!

I admit it – I do not excel at follow-up and follow-through.  But I am getting much better at it.  I am starting to get into the habit of writing the “thank you” notes; entering the contact information into my database; making the phone calls to schedule the next meeting, writing the article that I promised, etc.

This all takes work – and most of it is hard,tedious work.  It is not glamorous work; it is not particularly creative work.  But, I have noticed that as I develop better habits of following-up and following-through that I am becoming more successful.  I am getting more clients.  I feel a lot better personally and professionally.

Several people have commented to me that they enjoy getting my “thank you” notes – via postcards and email.  Usually, the add, “It is so seldom that people write to comment.  You stand out from the crowd with your follow-up notes.”

Wow!  It really is that simple.  By simply doing the things that most people do not like to do, you can achieve a great deal of success.  When you realize that most people do not like to do a lot of the things they need to do… Well, that opens the door all the way for you.  This opening, shows you the path to success:

“The successful person is the individual who forms the habit of doing what the failing person doesn't like to do.”

– Donald Riggs

Or… as the NIKE slogan says:

“Just do it!

The more that I work on forming these good habits, the more success I am achieving.  I have a lot of follow-up to do today.  Knowing that this is a path to success makes it so much easier to do it.  I can envision the good results and it makes something that could be tedious a pleasant experience.

Let me know if you have had similar success.

 

Share and Enjoy:
  • Add to favorites
  • Facebook
  • Twitter
  • Technorati
  • Print
  • email
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Orkut
  • SphereIt
  • Sphinn

Hone Your Message

I participated in a teleconference yesterday led by Jaynie L. Smith and William G. Flannagan. They are the authors of a very important business book, “Creating Competitive Advantage.” I reviewed this book on my blog a few months ago (Click here for the review) and so I was intrigued to receive an e-mail solicitation to dial in for the teleconference. I’m glad that I did!

As many of you know, I worked in music publishing for 30 years. So, I am well attuned to watching how authors and publishers produce and promote their products. Most of the really good business books that I have been reading lately have a few things in common:

1) The have a very sharp, clearly defined message.

2) The have excellent websites set up to offer support, extended content, multimedia features and the opportunity to interact with the author(s).

3) An author who truly is passionate about their subject and is excited to communicate their message.

Jaynie L. Smith is a perfect example of this need breed of media savvy authors. The website (and now selective teleconferences) that she offers in support of her book “Creating Competitive Advantage” is first rate. Click here to check out her website – www.smartadvantage.com.

Okay – back to the teleconference. Ms. Smith talked about interviewing David Neeleman, the founder and CEO of JetBlue Airlines. Mr. Neeleman is a great leader and a remarkable innovator. Check out his personal blog – or flight log as he calls it – to see what I mean! I LOVE his introduction:

Hi I’m David Neeleman, Founder and CEO of JetBlue Airways.

Each week I fly on JetBlue flights and talk to customers so I can find out how we can improve our airline. This is my flight log.

WOW! How many CEO s or Senior Executives of any company – of any size – actually seek out their customers or experience their products as the customer experiences them? Very, very, very few.

How about you? When is the last time that you rolled up your sleeves and worked the floor? Or went out on a real sales call? Or asked your customers, “How are we doing?”

Try it – you may find that you like it. And… you might find your “Competitive Advantage” in doing so!

On the teleconference, Jaynie L. Smith mentioned something that David Neeleman said to her during the interview that had stuck with her:

“Each week, key managers and I have a three-hour conference call to discuss what are we doing, what they (competitors) are doing, and how can we do it better.”

That is a terrific strategy and it helps to pinpoint why JetBlue Airline stands out from the other airlines. Southwest Airlines also stands apart from the rest. It is worth pointing out that David Neeleman once worked for Southwest Airlines – he learned a lot during his short stay there!

1) What are we doing? – (that makes a difference for our customers)

2) What are our competitors doing? – (that is attracting some business that we would like to get)

3) How can we do it better? – ( to attract those customers now shopping with our competitor to give our product / service a try)

These are three powerful points that I am incorporating into my own consulting practice and will be sharing with my clients.

After the teleconference yesterday, I picked the book out of my bookcase to find the interview with Mr. Neeleman. It is interesting to note that when I originally read the book, I did not underline or circle these points. It took a teleconference to point them out to me. I’m glad that I responded to the invitation to participate!

Share and Enjoy:
  • Add to favorites
  • Facebook
  • Twitter
  • Technorati
  • Print
  • email
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Orkut
  • SphereIt
  • Sphinn

A Great Business Resource that You Can Use

While reading one of my favorite monthly newsletters (The Motivational Manager) today, I learned about a fabulous and free business resource that I want to share with you:

It is the “Free Management Library” website – click here to enter!  And it is a treasure trove of articles, resource materials, websites, etc. that members and experts have contributed.  The website has been around for 10 years – and from my initial exploration of it, it appears to be continuously improving by adding content and categorization.

As the title says – All content on the website is absolutely free – for you to access.  If you want to reprint or re-purpose the content, they offer clear steps to take to obtain permission from the copyright holder of the individual content.

You could think of this as a sort of “wikipedia” for business and management content since it is created strictly through member contributions (of content) and it relies upon its members to update and report errors, broken links, etc.

Lately, I have been thinking about “competitive advantage”  – what is my own competitive advantage (as a consultant, trainer and speaker) and helping my clients to define their competitive advantage.  So, I was pleased to see this clear, concise “About Us” statement:

“The library provides easy-to-access, clutter-free, comprehensive resources regarding the leadership and management of yourself, other individuals, groups and organizations…”

SOLD!

I get it!  I know exactly what this resource offers (to me) right from this direct statement of purpose.

Why would I want to use this website tool when I already have invested a small fortune in resource books?  Because, I am not always near my personal (physical) library – I do travel quite a bit.  And, the trick is to be able to actually FIND the resource when you actually need it (while writing a blog, thinking of a topic to write about, citing a source) – or just plain relaxation or inspiration!

The key to accessibility is organization.  The Free Management Library Home Page is very clearly organized – and accessible.  Here are a few topics for you to link to in order to check it out yourself:

Interviewing

Sales

Leadership

I've added this site to “My Favorites.”  I hope that you can gain some benefit from my recommendation.  Please share your thoughts – or your favorites – with our readers.  Or… just drop me an email – danny@thecompanyrocks.com to let me know what is working / or not for you!

 

 

 

Share and Enjoy:
  • Add to favorites
  • Facebook
  • Twitter
  • Technorati
  • Print
  • email
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Orkut
  • SphereIt
  • Sphinn

Bifurcate This!

“In the low-value segment, consumers buy products for a purely functional use and don't care or need the company's technical expertise.”

 – Michael J. Silverstein, in “Treasure Hunt” Inside the Mind of the New Consumer

Wow!  That is a very powerful – and scary – statement (backed up by extensive research) by Michael J. Silverstein the author of “Treasure Hunt.”  He is a Senior Vice President of The Boston Consulting Group and the co-author of the 2005 business book best-seller, “Trading Up.” – (Why Consumers Want New Luxury Goods – and How Companies Create Them.)

So… while in 2005, “Trading Up” gave great hope to many manufacturers and retailers that many “middle class” consumers were will to pay “just a little bit more” for some premium brands that appeal to the mass-market consumer (think Panera Bread in Fast Casual Food or Belvedere Vodka – in a category of liquor that by law must be flavorless! – the middle class consumer had to actually find a way to pay for these small luxuries!!!

Enter “Treasure Hunt” and the concept of “bifurcation!”  To bifurcate is to branch, or fork, into two channels or branches.  So in order to pay for the small luxuries of Trading Up, another channel – Trading Down – actually enables them to pay for these prized luxury items – hence the “Treasure Hunt!”

Actually, we (I consider myself solidly middle class) do both at the same time – we simultaneously Trade Up and Trade Down – we Treasure Hunt!  We simply avoid the boring, traditional, tired companies (both retail and manufacturer) that dominated the marketplace for so many years – can you say General Motors, Sears, etc.  These dinosaur companies reside in the “deadly middle” of the marketplace – aka “The Black Hole.”

I will do a complete book review of “Treasure Hunt” in the next few days.  It is a vitally important business book – and it is supported by one of the best websites I have ever seen for a book!

I wanted to re-read it in preparation for my work next week at the NAMM Show in Anaheim, CA.  I will be meeting with current and prospective clients there and I need to advise them that there is plenty of potential for growing their business if they can embrace the concepts detailed in “Treasure Hunt.”  It is not just a race to the bottom – in margins and selling prices!

But first they will have to learn how to bifurcate their businesses!  Trade Up!  Trade Down! – either way can and will work (with the right strategy) but… avoid the “black hole of the middle” if you want to stay in business to attend the NAMM Show next year!

Share and Enjoy:
  • Add to favorites
  • Facebook
  • Twitter
  • Technorati
  • Print
  • email
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Orkut
  • SphereIt
  • Sphinn

The Stand-up Standard

I advise my clients to increase the actual number of meetings that they hold each month.  Yes more meetings!  But only if you implement a strategy for holding many different types of meetings.  One of my favorite types of meetings is a 10-minute “stand-up” reporting meeting.

Some people call this their daily “huddle.”  Regardless of what you call it, here's how to make it successful:

The purpose of this meeting is to keep all members of your team (executives or departmental) on the “same page” for that day or that week.

Each team member reports on what they are doing / have done towards reaching a common team goal.

Everyone stands up for the meeting.  There is a strict time limit enforced – no one is allowed to ramble-on or pontificate.

This meeting is held at the same time each day / week regardless of how many team members are physically present.  Some team members may submit their report ahead of time to be read; other team members may participate via teleconference.

No one is allowed to stay off topic!  If an urgent topic emerges from this “heads-up” meeting do not discuss it it this meeting.  Convene another meeting (starting in 5 minutes if necessary) to address this crisis.  And bring in the necessary people and materials you will need to deal with this crisis.

In order to have effective meetings at work you must take a strategic approach to scheduling and preparing for tour meetings.  If there is no purpose for the meeting… don't hold the meeting!  If there is a purpose, what type of meeting will best serve your purpose.  Should the meeting be strategic?  Or a brain-storming meeting?  Will you need to reach a decision at the meeting?  If so, what approach will you take?  Consensus, majority vote?

I think that you see the point.  I also think that you might start to agree that your company needs to hold more meetings (while decreasing overall employee hours spent in meetings) to become more productive and profitable.

As I have said in prior posts on this subject a good place to start to get reliable tips on improving your meetings is at the Effective Meetings website.  There are also several very good books on this subject.  I will write my reviews on several of them in the weeks and months to come.

Meanwhile, if you have a favorite tip or book to share with our readers please do so.  Add your comment to this post.  It's easy to do and our readers will benefit from your participation.

Share and Enjoy:
  • Add to favorites
  • Facebook
  • Twitter
  • Technorati
  • Print
  • email
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Orkut
  • SphereIt
  • Sphinn

Put a Pig in Your Window

Reorganize your workspace – you might be surprised by what you find!

I was working with my assistant the other day to shred, file and generally reorganize my home office.  In one of the stacks of books I re-discovered Jane Applegate's “201 Great Ideas for Your Small Business.”  It rekindled a lot of memories.

Back in 1998 I was looking for a “hook” to use in a presentation that I was going to give to the Retail Print Music Dealer's Association convention in Nashville, TN.  I was taking a break and reading the business section of the Los Angeles Times when I say a column with the intriguing title – “Put a Pig in Your Window.”  That certainly caught my attention!

It was in Jane Applegate's weekly column for Small Businesses.  I was familiar with her because, at that time, she also had a syndicated segment on the CBS Radio Network and I would listen to her advice on the drive into work in the morning.  Great, sensible ideas for any small business owner – and that was the target audience I was to present to in Nashville.  The crux of the advice in the “Pig in your window” piece came from retail guru Peter Glen who insisted “that small retailers will not just survive, but flourish, if they set themselves apart from the competition.” 

Great advice in 1998 and even more to the point as we enter 2007!

Among the gems of advice that Peter Glen shared in that particular column:

“Create 'cheap miracles' to attract shoppers.”  How about spending $40 to tie a big ribbon around your store!

Put a bull in your china shop – or a pig in your window!  Get potential customers to stop and notice your store.  Get them excited and talking about what makes your store stand out from the crowd.

Make it clear what your store sells or the exact services that you deliver. 

“Retailing is a terrible job – nobody is in it for the hours or the money.  Concentrate on what you do best and go in that direction – furiously!”

Fortunately, Jane Applegate collected 201 of her columns into a published collection.  It is divided into sections on:

Management Strategies; Money Matters; Marketing Strategies; Developing and Launching Products; People; Time Management and Technology & Telecommunications.

There is now a second edition available with updated advice.  I'll eventually purchase the new edition, but for now I am keeping my 1998 “classic” edition close at hand.  The advice is timeless – and if scanning it gives me one good idea for my next presentation – it is priceless!

 

Share and Enjoy:
  • Add to favorites
  • Facebook
  • Twitter
  • Technorati
  • Print
  • email
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Orkut
  • SphereIt
  • Sphinn