The Company Rocks Affiliates with Initiative To Keep Music in Schools banner

Los Angeles, CA, August 1, 2006 –– The Company Rocks, a consulting company founded by a 30-year veteran of the music products industry, Danny Rocks, has affiliated with, the Music Education Coalition’s initiative and the source of information for the largest online effort ever in support of music programs. This affiliation brings The Company Rocks into a valuable network that seeks to advance the coalition’s advocacy mission to keep music strong in schools across the country. is dedicated to inspiring action to support music education in the United States and offers resources that empower parents to act locally. SupportMusic was launched by the Music Education Coalition, an entity formed by the International Music Products Association (NAMM) and the National Association for Music Education (MENC).

“The Company Rocks is proud to be part of the Support Music Coalition,” says Danny Rocks, founder and catalyst of The Company Rocks. “The coalition has accomplished so much in communities across the country and as a business, we look forward helping extend the reach of this important cause.”

SupportMusic coalition affiliates, The Company Rocks and over 100 other organizations, are part of a national task force devoted to ensuring that every child has access to music as part of a quality education. Coalition members are resources for one another across the country as they strategize to defend and save failing and at-risk music and arts programs in the nation’s classrooms. Strategies include monthly conference calls with the entire coalition, a call for collective grassroots community efforts wherever the need arises and the sharing of experience and ideas that form the best strategies.

Primarily configured as a website, but also as an ad hoc consortium of concerned individuals and organizations, provides tools for grassroots advocacy, promotes messages about the importance of music and
the arts as part of learning and disseminates research that substantiates their vital role. To find out how to help keep music in schools log onto

In July 2006, Danny Rocks formed The Company Rocks as a catalyst of change for individuals, corporations and educational associations who want to understand change and seize opportunities that arise with change. Danny Rocks is currently President of the American Music Conference, a national non-profit educational association dedicated to promoting the importance of music, and he has served in leadership positions with the Music Teachers National Association and Retail Print Music Dealers Association.

The Company Rocks offers specialized services and courses to individuals, corporations and associations that include Motivational and Keynote Speaking, Sales Training, Communications Skills, Executive Coaching, Marketing Services and Strategic Planning courses.

About is a public service initiative that represents close to seven million individuals who seek to critically impact the resolve and support for music education in local communities around the United States. is an advocacy effort that unites over 100 national and regional affiliates with parents and community leaders seeking to improve access and opportunity in music and arts learning. For more information, please visit

About The Company Rocks

The Company Rocks is a consulting practice founded by Danny Rocks, a 30-year veteran of the music products industry. Danny is an outspoken advocate for quality music and arts education and considers himself a “Catalyst.” He formed the company to work with individuals, associations and companies of any size to understand and take advantage of the opportunity for change in their lives and careers. For more information, please visit

Press Contact:
The Lippin Group/LA
Sunny Helali ( or Jeanne O’Keefe (

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