Responding to a customer complaint

Recently, I invited a colleague to visit my blog and to offer his suggestions.

I had to work hard to get my friend to even consider reading my blog (he told me that he avoided “blogs” as a matter of principle – he is a journalist by way of explanation.) 

He did visit this blog and then he (attempted) to offer me his comments. Unfortunately, I had made it too difficult for him to add his comments. I had required readers to “register” on my site before they could add a comment.

No longer!

I have opened the doors. Anyone can now contribute comments on any of my blogs – without having to register!

I need to thank my friend for bringing this customer irritation to my attention. I just wonder how many other readers I needlessly irritated.

I heard the complaint and I responded – I made the change. It made perfect sense to do so!


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