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	<title>Comments on: Why names matter</title>
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	<link>http://www.thecompanyrocks.com/blog/business-practices/why-names-matter/</link>
	<description>Learn to identify your competitive advantage and to sharpen your communications</description>
	<pubDate>Tue, 06 Jan 2009 02:56:49 +0000</pubDate>
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		<title>By: The Company Rocks &#187; Blog Archive &#187; More reasons why name matter</title>
		<link>http://www.thecompanyrocks.com/blog/business-practices/why-names-matter/#comment-18</link>
		<dc:creator>The Company Rocks &#187; Blog Archive &#187; More reasons why name matter</dc:creator>
		<pubDate>Tue, 15 Apr 2008 15:27:31 +0000</pubDate>
		<guid isPermaLink="false">http://thecompanyrocks.com/blog/2008/04/14/why-names-matter/#comment-18</guid>
		<description>[...] am proud to say that my post yesterday - &#8220;Why names matter&#8221; - is now my all-time best in terms of the number of readers who clicked on it. Thank you one and [...]</description>
		<content:encoded><![CDATA[<p>[...] am proud to say that my post yesterday - &#8220;Why names matter&#8221; - is now my all-time best in terms of the number of readers who clicked on it. Thank you one and [...]</p>
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