Book Review: Marketing Your Retail Store - In the Internet Age
I love this book!
If you operate a retail business, regardless of size or industry, you need to buy this book - now! In my opinion, it is the most practical and tactical business book for retailers who want to learn how to attract and retain customers. For every concept covered, Bob & Susan Negen provide both “Low-Tech Tactics” and “High-Tech Tactics” for the retailer to implement. (more…)
