Home 2008 Archives for May 2008

Archives for May 2008

May 6, 2008 3 Comments

What to do when your busness is under siege

“We keep moving forward, opening new doors, and doing new things, because we are curious – and curiosity keeps leading us down new paths.”

– Walt Disney

How do you compete with “free? That has been the challenge facing the retail music store model since the year 2000. When most of the recorded music we listen to has been obtained digitally – legally or illegaly – how do you motivate customers to visit your shop to puchase Audio CDs?

There is no one easy answer. However, if you want to discover 8 possible answers then I suggest you read John Tozzi’s excellent article in Business Week Magazine – “From Bricks and Mortar to Digital Music Master.” 

This article details the eight steps that one New York City retailer – Other Music – is taking to respond to the challenge. 

Click here to read the article and also take time to view the slide show that accompanies it. Here are a few of the tips the owners and staff of Other Music are using to stay competitive and to lure customers to shop with them – online and in-store:

  • Sell MP3 Downloadson your own site. Apple’s iTunes Store does not carry every piece of music! Other music specializes in selling – and promoting – the music produced by Independent Record labels and individual groups.
  • Sell vintage LP Albums and other collectibles on auction sites such as eBay and Amazon. You may reach new customers and the prices that these collectibles fetch will almost always be higher than what you would have priced them at. The power of a free market!
  • Don’t print and mail a catalog! Put your catalog on-line and automate the mail order process.
  • Electronic Newsletters – allow you to stay visible to your customers. The more visible you are, the more value your customers will see in doing business with you.
  • Handwritten Reviews of Music by your staff. Showcase the great knowledge that you staff has about the music that your customers want to find. This is one of the greatest competitive edges that a small, independent music store has – exploint it! And… leverage it – use these reviews in your catalogs and newsletters.

Think that you can’t compete? You can, but it does require you to try some new things. Take your first step – read the Business Week article and make a plan to implement one of these eight tips this month. Not only will you see a difference … so will your staff… and so will your customers – new and old!

 

 

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Filed Under: Business Communications, Marketing, Merchandising, Sales, Small Business Tagged: ,
May 5, 2008 Leave a Comment

Respect is the best incentive

“The key to success is to get out into the store and listen to what the associates have to say. It’s terribly important for everyone to get involved. Our best ideas come from clerks and stock boys.”

– Sam Walton

Carmine Gallo wrote an article for Business Week Magazine last month that is required reading for any manager:

“A Simple Employee Incentive”: Taking the time to give people your undivided attention can do more for retention and engagement than gift cards and other goodies.

I frequently hear business leaders say, “We listen to our customers. That is the key to our success.”

I rarely hear business leaders say, “We listen to our employees. We actively seek out and listen to their opinions.”

As a manager, do you maintain an “open door policy?” Most managers do. But what do you do when your staff pass through your open door?

  • Do you look up briefly, ask them what is on their mind and then … continue to read your e-mail?
  • Do you act annoyed that they just “dropped by” to talk?
  • Do you really care about what they have to say? If you don’t then why say, “My door is always open.”?

Here is a brief excerpt from Carmine Gallo’s article:

“When you’re face to face with a colleague, employee, or customer, and you check text messages or Blackberry e-mail, you’re communicating something—you are telling that person that whoever is on the other end of the message is the most important person in that conversation.

In your next conversation with one of your employees, try speaking as if he or she is the most important person in the room at the moment. Look him in the eye, avoid interruptions, ignore gadgets, and ask questions about his interests. It’s the simplest, least expensive, and most effective incentive available.”

Take Carmine’s advice to heart. Better yet… put it into practice today! Don’t tell people that you care… show them that you care about them. Give them your full, undivided attention. Respect is the best incentive.

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May 5, 2008 Leave a Comment

Simple, strategic questions

“Judge others by their questions rather than by their answers.”

– Voltaire

I found the perfect sequel to my previous post (“The difference between what and how”)  I found it on Chris Garrett’s blog. His article is titled,  “Who, What and So What?” Read it – you will be glad that you did so.

Here is a short excerpt from Chris’ article:

“When you are writing, what is your first thought?

If it is what you are going to write, I expect that would put you in with the majority.

“Who for” is perhaps a more important part of the equation. Connecting to your audience, bringing them something value, means addressing who they are.

A much overlooked aspect though is “So What?”. What should the reader take away? Where is the benefit? Why should we listen to you?”

Great advice! And not just for bloggers. Why?

  • Do you sell a product or service? Does your prospective client clearly see the “So what’s in it for me?”
  • Are you a manager? Do you delegate tasks? Does your staff clearly see the “So what’s in it for me?”
  • Do you send out e-mail messages? Does your audience clearly see the “So what’s in it for me?”

If you are not getting the results that you hoped for, go back and review your message. Re-read it from your audience’s perspective. Do you make it easy for them to see the “So what’s in it for me?”

If your answer is “No,” then it is time for you to revisit what you write and how you phrase it or say it.

Peter Drucker reminds us that:

“It is the recipient who communicates… Unless there is someone who hears, there is no communication. There is only noise.”

People see, hear and act through the filter of “What’s in it for me.”

It does not matter what you want or what you write or what you say. That is not enough to get your audience to see, hear or act on your suggestions.

It does not matter who you are. Do you connect with your audience? Do they see themselves in the picture that you are painting with the words that you write; the words that you speak?

Give your audience the answer to the question, “So what?” Why? Because it does matter – to them!

  

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May 3, 2008 Leave a Comment

The difference between what and how

“Once the ‘what’ is decided, the ‘how’ always follows. We must not make the ‘how’ an excuse for not facing and accepting the ‘what.'”

– Pearl S. Buck

I train a number of clients to improve their project management skills. The first – and most important – step in the process is to clearly identify and agree on the ‘What.’ What problem, exactly are you planning to solve? What opportunity, exactly, are you planning to take advantage of?

You define the “what”  – your goal – by asking a series of questions that begin with the word “Why.” One popular methodology is to use the question and answer system known as “The 5 whys.” Asking and answering a series of “why” questions will enable you to get to the “root problem” that you are planning to solve.

The root problem is your “What.”

Unfortunately, many projects fail because we are too anxious to start working on the “how.” And as Pearl S. Buck cautions us, “we must not make the “how” an excuse for not facing and accepting the What.”

“Our plans miscarry if they have no aim. When a man does not know which harbor he is making for, no wind is the right wind.” – Lucius Annaeus Seneca

What is our goal? What is our real problem / opportunity? Is everyone on your team able to answer these questions clearly? Do you all agree on “why” this problem / opportunity is important to solve or pursue?

If not, this is the likely scene in your place of business:

“A lot of people run full speed with incredible urgency in the wrong direction.” – Justin Menkes

Ask simple, strategic questions. Then listen to the response. If the response only reveals the explicit reason – the symptom – then continue to ask questions, and listen until you discover the implicit reason – the root cause of the problem. The late, great management guru Peter Drucker said it best:

“My greatest strength as a consultant is to be ignorant and ask a few questions.”

Once you agree on where you are going, determining how to get there becomes much easier. There will always more than one way to reach your destination – the ‘What.’ Never allow discussion of the ‘how’ to precede or interfere with your rigorous pursuit of the ‘What.’

In my training classes, we work several exercises around Rudyard Kipling’s poem, “”Six Honest Serving Men.”

“I keep six honest serving men

(They taught me all I knew);

Their names are What and Why and When

And How and Where and Who”

Learn to ask questions. Listen. Understand the difference between the “What’ and the ‘how.’ Lead with the “What” and manage the ‘how.’ 

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May 2, 2008 Leave a Comment

Why are we meeting?

“The two words information and communication are often used interchangeably, but they signify quite different things.Information is giving out; communication is getting through.”

– Sydney J. Harris

What do you think about meetings? Think about a recent meeting that you attended. Did it save you time? Or was it a waste of your time?

I hear a lot of groaning and complaining about meetings. Is this a fair description of the meetings at your business?

“Meetings – where minutes are kept and hours are wasted.”

As a manager, do you confuse information with communication? Are you giving out? Or are you getting through? Does your team merely pass along information? Or have they learned how to effectively communicate with each other about what is really important?

Business Week Magazine has an interesting article – “How to Make Meetings Matter” – online. It’s a short article. I recommend that you click through to read it as well as the accompanying eight-step “Playbook.”

Properly structured, meetings are the way the we do business. Properly run, meetings are also the place where a company’s culture is perpetuated. In the Business Week “Case Study,” the C.E.O. of the company that altered its meetings says, “it’s about building a tribe, not broadcasting information.”

 The “classic” article on meetings is – “The Seven Sins of Deadly Meetings – and Seven Seps to Salvation”– by Eric Matson. It was originally published in FastCompany Magazine in 2005. Click through to read it – and learn from it!

The Seven Sins are:

  1. People don’t take meetings seriously
  2. Meetings are too long
  3. People wander off the topic
  4. Nothing happens once the meeting ends
  5. People don’t tell the truth
  6. Meetings are always missing important information, so they postpone critical decisions
  7. Meetings never get better

How many deadly sins did you commit during your meetings this week? At least one, I am sure. What are you going to do about it? Look at Sin #7. You can start by reading Eric Matson’s article. Make that your first step to salvation.

Your team members will thank you for it – by starting to take your meetings seriously – Sin #1. Because they are starting to see that you do!

Please take a few minutes to share your meeting stories with our readers. You can write a meeting “horror” story. Or you can share a meeting “success” story. add you comments below.

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May 1, 2008 Leave a Comment

Why study music?

“Music is the shorthand of emotion.”

– Tolstoy

I started working out of my home office two years ago, The greatest benefit that I have received from this change is that I am now able to play my piano for 45 minutes each day that I am in town. I’ve played the piano more often in these last two years than at any time since I gave up my professional career thirty-one years ago.

Certainly, playing the piano each day helps to reduce my stress level. But there are numerous other benefits:

  • My listening skills improve
  • My speaking skills improve
  • My reading skills improve
  • My story-telling skills improve

Daniel Pink has an interesting post on his blog – “A whole new reason to hit the keyboard.”  Here’s a snippet from his very short article:

“I may be the least musical person you’ve ever encountered.  And that’s something I’ve long regretted.  Now comes evidence deepening that regret, but offering a way for my kids to become more whole-minded than their dad.”

He refers to a new study – “Music Builds Bridges in the Brain” – that proves that children who take music lessons – and practice diligently – show dramatic improvement in the connection between the two hemispheres of the brain.

There are two points that I would like to make:

  1. Notice Mr. Pink’s regret that he did not take/continue his music lessons. However, he now realizes how much his children will benefit from the study of music – and diligent practice. And he wants this for his children. Wouldn’t you? Don’t you yearn for a society populated with more whole-minded citizens?
  2. What steps will Mr. Pink – and you, too – take to help make it possible for your / our children to have the opportunity to take music lessons? To become more “whole-minded?” How can we encourage them to want to practice?

The first step that you can take is to gather information. Start here – Click this “Link” to go to the Support Music website. This is a “grass roots” website. It is designed to enable each member of your community to access the pertinent information, tips, talking points and scientific data to make the case for music education in your community. You can make a difference. We can help to shape a society that has more “whole-minded” citizens. Take the first step today. Go to www.supportmusic.com!

Mr. Pink – thank you for writing about this scientific study. You have a very prominent public personna. Your articles reach many people. Thank you for sharing your desire to see that your children “become more whole-minded than their dad.” Thank you for sharing your regret that you are not currently making music.

Take comfort in knowing that you are not alone. According to recent public opinion polls, 82% of the people who do not currently play an instrument wish that they did.

Why not start now? What is holding you back? I am addressing anyone who wishes that they and their children were actively making music. “Wanna Play?”

Now, I am going to go play my piano. Now, I am going to have some fun!

 

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